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Creating Coaching Cultures

Updated: Jul 2, 2019

This is the first article in our series on Creating Coaching Cultures. This series of articles is primarily focussed at HR and Development professionals wanting to transform the culture of their organisation and are seeing the potential of embedding coaching abilities within their organisation to achieve these goals. In this series, we’ll hear from professionals in the region and learn from their experience, struggles and successes.

One of the most talked about aspects of corporate leadership today is the topic of building a coaching culture. There is much discussion about the best approach for leaders and managers to engage and develop their people and at the same time to improve performance individually, as a team and also on an organisational level.

With an increase in the number of organisations in this region engaging in coaching services, conversations about developing an internal coaching culture are becoming more commonplace.

In this series of eight articles on “Creating Coaching Cultures”, we will be taking a look at the benefits of creating a coaching culture and the steps to embedding coaching within your own organisation – and we will also be running a competition. But more on that later in the post.

So what is a coaching culture?

A coaching culture exists whenever coaching principles are at the core of how an organisation and the people within communicate and develop others. There is more asking for ideas and greater empowerment instead of using a telling or giving advice approach. Although coaching certainly won’t be the only leadership tool that is used, it will be a primary methodology, particularly when it comes to developing staff.

However, there is still a long way to go. In their 2014 report on Building a Coaching Culture, the International Coach Federation (ICF) stated that while many companies recognised the value of having a strong coaching culture, only a few companies had managed to achieve success in creating a coaching culture internally.

Overview of the articles

Following on from this post and over the next two months, Matt Trenchard and I will be writing a series of seven weekly posts.Our intention is that these articles will assist you, the HR professional, in building a roadmap towards developing a coaching culture that is designed and tailored for and your organisation.

Each of the following posts will focus on a different aspect of process of building a coaching culture and by the end you’ll have greater clarity about the shift your organization needs and wants to make.

The Coaching Cultures Canvas

To assist you on your journey towards the coaching culture that your organisation needs, we’ve designed a tool to help. It’s called The Coaching Culture Canvas. You can download it by clicking on the image below. As we walk you through each part of the journey, we will be posing questions for you to consider and answer on your Coaching Cultures Canvas. By the end of the series, by completing your canvas, you’ll have much greater clarity on how to move towards creating your organisation’s coaching culture.


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